Section 1: Focusing on financial literacy

Helping people prepare for retirement is at the heart of what we do as a company. The sooner individuals start saving for retirement, the bigger their nest eggs will be. So we were disappointed to learn that less than 20% of teens know what a 401(k) plan is. In 2010, we took steps to address this through our financial literacy Initiative.

“When asked to write curriculum and teach financial literacy, most may feel that they are facing a very difficult task. However, Great-West Financial and Empower Retirement have provided an opportunity to face this challenge in a nonthreatening, interesting and fun way.”

- Teacher from Douglas County School District

Great-West Financial and Empower have invested more than $3.2 million in four years to improve financial literacy in P-12 classrooms in our headquarter state of Colorado. While we started in our own backyard, we’ve built best practices that schools and school districts across the country can replicate. Our programs have impacted:

  • More than 13,800 teachers who’ve accessed training to better integrate financial literacy topics into their curriculum.
  • Over 615,000 students who’ve gained financial literacy.
  • 10 school districts, representing 62% of public school students in Colorado, that we partnered with to implement systemwide changes.